The Fairmount Group | Cleveland, Ohio

Helping Clients Build Strong Brands, Reputations and Relationships

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Marketing Communications

You are here: Home / Our Approach / Marketing Communications

Paid, earned and owned mediaIn today’s segmented and diverse media landscape, consistent communications are critical. The Fairmount Group team maintains an integrated approach to marketing communications.

This means we ensure that all promotional methods used to support your brand – from paid advertising to word of mouth to internal communications and more – reinforce each other and contribute to success.

This goes beyond the use of consistent messaging. We strategically weave a plan that leverages the strengths and benefits of each tactic to achieve a cost-efficient, yet highly effective, marketing and communications campaign.

A thorough, integrated marketing plan is also designed to move prospects from awareness to trial to usage to loyalty phases of the consumer brand-building model, using the right combination of paid, earned and owned media tactics along the way.

Contact The Fairmount Group today to learn more about how our marketing communications counsel, support and training can benefit your brand.

Building strong brands, reputations, and relationships

The Fairmount Group provides marketing and communications counsel, support and training to a diverse roster of businesses across industry sectors and select nonprofit organizations. Our core practices areas include:

  • Branding
  • Marketing Communications
  • Public Relations
  • Online Marketing Communications & Social Media
  • Creative Services
  • Crisis Communications
  • Functional Excellence

Contact us to learn more.

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