In today’s segmented and diverse media landscape, consistent communications are critical. The Fairmount Group team maintains an integrated approach to marketing communications.
This means we ensure that all promotional methods used to support your brand – from paid advertising to word of mouth to internal communications and more – reinforce each other and contribute to success.
This goes beyond the use of consistent messaging. We strategically weave a plan that leverages the strengths and benefits of each tactic to achieve a cost-efficient, yet highly effective, marketing and communications campaign.
A thorough, integrated marketing plan is also designed to move prospects from awareness to trial to usage to loyalty phases of the consumer brand-building model, using the right combination of paid, earned and owned media tactics along the way.
