The Fairmount Group | Cleveland, Ohio

Helping Clients Build Strong Brands, Reputations and Relationships

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Functional Excellence

You are here: Home / Our Approach / Functional Excellence

Functional excellence, staff development and professional training for marketing and communications teamsQuality management isn’t just for engineers in manufacturing companies. The most successful organizations in every industry strive for excellence across their entire operations, including their administrative functions.

The challenge for many staff functions is that traditional continuous improvement systems, such as Lean Manufacturing and Six Sigma, are not easily understood and applied outside of the manufacturing environment. Fortunately for marketing and communications professionals, The Fairmount Group has developed a functional excellence methodology especially for them.

Our staff development system is designed to enable marketing and communications teams to continuously and exponentially improve their performance and results.

The Fairmount Group has identified six core elements as the basis of functional excellence in marketing and communications:

  • Strategy
  • Structure
  • Competencies
  • Policies
  • Process Management
  • Performance Metrics

Learn more about these pillars of functional excellence — the six things every marketing communications team needs to be successful.

Contact The Fairmount Group today to learn more about how our functional excellence counsel, support and training can benefit your brand.

Building strong brands, reputations, and relationships

The Fairmount Group provides marketing and communications counsel, support and training to a diverse roster of businesses across industry sectors and select nonprofit organizations. Our core practices areas include:

  • Branding
  • Marketing Communications
  • Public Relations
  • Online Marketing Communications & Social Media
  • Creative Services
  • Crisis Communications
  • Functional Excellence

Contact us to learn more.

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