What are the overall business goals of your organization and what is the appropriate brand story you need to achieve them?
If brands “live” in the minds of consumers, how can you influence your audience to view your brand the way you do? The answer is a strategic brand development program that differentiates your product or service in the competitive global marketplace.
The Fairmount Group has a proven methodology for brand development:
Brand Evaluation
The Fairmount Group team follows a holistic approach to branding, starting with a review of your brand, a communications audit and a thorough competitive scan. The evaluation compares the key points of parity and differentiation between your brand and its challengers, and examines how your organization has communicated and positioned your brand over time.
Brand Platform™
What are the overall business goals of your organization — and what is the appropriate brand story to you need to tell to achieve them? A brand platform is literally the foundation upon which successful integrated marketing communications campaigns are built. It encompasses your organization’s vision, mission and values; establishes the desired position in marketing; describes the value of your brand; and enables your team to consistently communicate that value.
In consultation with multiple levels of leadership, The Fairmount Group develops a unique platform that clarifies and guides a consistent branding program for your organization.
Key Message Framework™
The Key Message Framework is a critical support document The Fairmount Group customizes for each client. This detailed tool will help your organization achieve consensus on the language and proof points used to position your offerings to various audiences, ensuring clear, consistent and compelling communications.
