The Fairmount Group | Cleveland, Ohio

Helping Clients Build Strong Brands, Reputations and Relationships

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Preformed Line Products

You are here: Home / Featured Clients / Preformed Line Products

Preformed Line Products (PLP) is a worldwide designer, manufacturer and supplier of high quality cable anchoring and control hardware and systems, fiber optic and copper splice closures, and high-speed cross-connect devices. Its core markets are divided into four categories: communications, energy, special industries and solar. Learn more about Preformed Line Products.

The Need

PLP faced a challenge: Known mainly as a business-to-business (B2B) enterprise, the company needed a new approach to successfully launch a new business-to-consumer (B2C) product line. Soon after securing The Fairmount Group, the Ranchmate™ brand was born.

How The Fairmount Group Launched the Ranchmate™ Brand and Product Line

Introducing a new product is a challenge for any business, let alone an entirely new brand. The Fairmount Group developed a comprehensive integrated marketing communications strategy to position Ranchmate™ for success. This included the formation of a Brand Platform™, Key Message Framework™, a complete website overhaul and print and digital advertising buys.

The strategy involved a mix of approaches, from building and strengthening retailer relationships in priority markets to opening a new direct-to-consumer distribution channel in the form of a dynamic online store. The Fairmount Group also leveraged PLP’s philanthropic relationship with national nonprofit organizations to introduce Ranchmate™ to new markets via a targeted social media marketing campaign.

Building strong brands, reputations, and relationships

The Fairmount Group provides marketing and communications counsel, support and training to a diverse roster of businesses across industry sectors and select nonprofit organizations. Our core practices areas include:

  • Branding
  • Marketing Communications
  • Public Relations
  • Online Marketing Communications & Social Media
  • Creative Services
  • Crisis Communications
  • Functional Excellence

Contact us to learn more.

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