The Northeast Ohio Public Energy Council (NOPEC) is a governmental nonprofit, pro-consumer organization dedicated to lowering utility costs in 174 communities across northeast Ohio. Learn more about NOPEC.
Energy Avenue is a leading energy management consulting firm based in Cleveland founded by a group of thought leaders in sustainability and innovation. Learn more about Energy Avenue.
NOPEC is among the many clients served by Energy Avenue.
The Need
Energy Avenue was engaged to develop a flagship program for NOPEC to enable residents in member communities to take ownership of their energy use by understanding and controlling their demand. To be successful, the program required a strong, compelling and creative campaign that would encourage participation.
How The Fairmount Group Lit the Way
The overall goal of our engagement was to ensure an electrifying launch of the new program. This included the development of the program’s Brand Platform™ — including the creation of the MyEnergyMyWay™ program name, a visual identity system, Key Message Framework™ and a powerful creative campaign.
We also oversaw the production of all promotional materials, both print and electronic, including an extensive direct response package for government officials, and developed content marketing assets, including the program’s website and blog.
The Fairmount Group’s launch campaign went on to win a 2013 Cleveland Rocks award from the Cleveland chapter of the Public Relations Society of America.
