Aeroscena applies modern medical science and technology to the ancient art of scent to create Aromaceutical™ products for performance, well-being and healthcare for both consumer and professional use. Learn more about its Ascents product line.
The Need
Aeroscena was a start-up company with an exciting new consumer product: Ascents, a lineup of clinical-quality aromatherapy and wellness essential oil blends. The company needed a plan to effectively launch the products into both the B2C and B2B marketplaces.
How The Fairmount Group Put Our Noses to the Grindstone
The Fairmount Group knows what success smells like! We began our engagement with Ascents by establishing a Brand Platform™ and created the Ascents brand name, logo, packaging and related visual identity system for the product line.
Working closely with Aeroscena’s technical web developer, we created and launched a consumer-friendly website for Ascents, including an online store. To promote the line to retailers and distributors, we developed a portfolio of sales materials, point-of-sale solutions and content for distributors’ ecommerce websites.
