Unless you’re living under a rock, your heart is breaking with pain and rage right now watching white supremacists wage war on Black people all over the country. Many of us are doing everything we can to confront racism in our own communities, including talking to our families and friends about why we value Black lives.
Saying Black Lives Matter isn’t enough though.
It’s important that our brands and our businesses communicate that value as well. Everyone, from sports teams to P&G is weighing in, and you might feel the urge to make sure your customers and employees know where you stand as well.
But first, think about what Black Lives Matter means. The movement is more than a slogan on a shirt or a sign. It’s more than a hashtag or a social media statement. Before you tell your customers or clients that you support Black lives, take a minute to make sure you do.
Are Black employees concentrated in one area or level of your corporate ladder? How many Black board members do you have? Are you sourcing materials or products from Black-owned businesses or vendors? Catering your events using Black-owned restaurants?
This moment calls for more than superficial activism. Your brand’s declarations that Black Lives Matter should be something you show the world before you say it.
Not sure where to start? Contact us and we’ll help you, at no cost, identify some Black-led initiatives and organizations who have made clear, intentional requests for support.