Are you using LinkedIn Pulse to build credibility, share resources, generate leads, educate the masses or get on your soapbox? For whatever reason you use the platform, you want to do it right. It’s is so simple and easy to use, anyone can do it. But not everyone gets it right.
When a crisis strikes your company are you prepared to use social media to address your constituents and the public at large? Chances are you and your crisis communications team know how to go into emergency mode to address an unexpected onslaught of media inquiries. But are you ready to take control and own your message with social media? [Read more…]