Blogging is the engine of an effective inbound marketing strategy. For best results, you have to build success into your blog from the beginning. Before you write your first post, plan your blog using this creative brief template.
Are you considering changing the name of your organization, product or service? What justifies the effort and cost involved in renaming the business? If you decide to rebrand, what should the new name be? Check out a proven methodology for re-defining strong brands. [Read more…]
PR Daily, which delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds, published today an article that The Fairmount Group’s Tim Marshall originally created for our What We Say blog last month. However, he got the idea for this content years ago.
Congratulations! Whether you landed a position at another organization or received a promotion at your current one, your first month in a new marketing communications job can be daunting. We walk you through six important tasks that should be part of your 30-day plan. [Read more…]
Looking for great content marketing resources? Check out this list of books written by some of the influential speakers at this year’s Content Marketing World Conference & Expo. [Read more…]
Facebook and Twitter offer more than just ways to engage consumers in real time. Both provide volumes of data on your prospects, communities and competitors. Although some of these tools are geared to help you make paid media decisions, they are available for free and the insights they provide can supplement your basic market research efforts. [Read more…]
Does your boss understand how busy you are? Do you celebrate accomplishments before moving on to the next task? Are you making it easy for your supervisor to prepare your formal performance reviews? Learn how a simple and effective monthly marketing communications report can boost your visibility and enhance your value in the organization [Read more…]
You’ve finally convinced your local newspaper’s leadership to sit down with you for a formal editorial board meeting. Now what do you do? Obviously you’ll want to prepare, but for what? [Read more…]
There’s a nasty hunch that Facebook’s focus on paid reach is making content creators lazy. They can whip up a post that’s poorly written or not very interesting and pay to make it “work.” We’re not thrilled with this practice and offer this tip instead: Craft every Facebook post as if the option to boost it didn’t exist. [Read more…]
When a crisis strikes your company are you prepared to use social media to address your constituents and the public at large? Chances are you and your crisis communications team know how to go into emergency mode to address an unexpected onslaught of media inquiries. But are you ready to take control and own your message with social media? [Read more…]