Are you using LinkedIn Pulse to build credibility, share resources, generate leads, educate the masses or get on your soapbox? For whatever reason you use the platform, you want to do it right. It’s is so simple and easy to use, anyone can do it. But not everyone gets it right.
PR Daily, which delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds, published today an article that The Fairmount Group’s Tim Marshall originally created for our What We Say blog last month. However, he got the idea for this content years ago.
You’ve finally convinced your local newspaper’s leadership to sit down with you for a formal editorial board meeting. Now what do you do? Obviously you’ll want to prepare, but for what? [Read more…]
When a crisis strikes your company are you prepared to use social media to address your constituents and the public at large? Chances are you and your crisis communications team know how to go into emergency mode to address an unexpected onslaught of media inquiries. But are you ready to take control and own your message with social media? [Read more…]
When it comes to making sure your website effectively presents your value proposition to potential clients as well as sending the right signals to the search engines, employing a combination of content marketing techniques and SEO practices can most efficiently be achieved by hiring an experienced journalist. [Read more…]
I’m fascinated with how people use LinkedIn’s tools in creative ways to reach their goals. Although some tactics fall absolutely flat. Like the guy who tried to get me to connect by telling me he would be my 500th connection ergo he deserved my LinkedIn love. [Read more…]