Kathleen Colan is an award-winning journalist and online marketer who combines a traditional communications background with extensive Internet marketing experience to help organizations tell their stories in the digital age. She has been published in the New York Post, written internationally-published history books, worked as national media relations director for Fortune 500 brand Progressive Insurance and launched Mongoose Metrics, a Cleveland-based, nationally recognized online marketing technology company. For the past 10 years she has been a contributor and weekly society correspondent for The Plain Dealer, Ohio’s largest daily newspaper.
Kathleen joined The Fairmount Group in 2011 and became an equity partner in 2013. She provides strategic counsel, skills-based training and tactical services to a diverse roster of clients from local businesses to national nonprofits to global corporations across an array of industries. In addition to extensive experience across the disciplines of marketing and communications, Kathleen offers deep subject matter expertise in public relations; media relations; social media; inbound/content marketing and online marketing communications.
Before joining The Fairmount Group, Kathleen worked as a sole proprietor freelance journalist and marketing specialist for ten years. During this time she served as editor of The Plain Dealer’s Custom Publishing division and director of marketing and content for Mongoose Metrics. Other clients included the Gates Foundation, Case Western Reserve School of Medicine, Cleveland Clinic, Cuyahoga Community College, The Pohly Company, Cleveland Magazine, the Free Times and Northern Ohio Live.
In 2003 she received the Ohio Press Club’s Excellence in Journalism award for a feature in Cleveland Magazine titled “The Columnist and the Congressman,” about Pulitzer Prize-winning columnist Connie Schultz and U.S. Senator Sherrod Brown.
Kathleen was at the forefront of social media development when in 2008 she began experimenting with Twitter, Facebook and LinkedIn to expand her knowledge base. She immediately understood that these technologies would forever change the world of communications, public relations, journalism and marketing. Consequently, she began attending conferences, taking classes and learning on the job as the field exploded into the worldwide collective conscious.
She put her self-taught knowledge to work for Mongoose Metrics in 2009 where she helped launch the company with an integrated, comprehensive online marketing strategy including search engine optimization (SEO), pay per click advertising (PPC) inbound/content marketing, email nurturing campaigns and social media. Twitter immediately emerged as a powerful lead generation and brand awareness tool for Mongoose Metrics. Kathleen was honored for her accomplishments with B to B Magazine’s 2010 Social Media Marketing Award. B to B Magazine also profiled her work on Mongoose Metrics’ Twitter campaign.
Early in her career, Kathleen held progressively responsible marketing and media relations positions with Progressive Insurance, Sun Newspapers and Cleveland Metroparks.
She holds a Bachelor of Arts in Communications from John Carroll University.